Battle-testeD experience meets new tools

FIVE media veterans who saw the shift coming.

Brian Davidson

Sr. creative director

Brian brings 20+ years of storytelling experience across television, branded content, and live entertainment. He began his career at NYC’s Creative Bubble, cutting promos for HBO and MTV and producing for Nickelodeon and Elmo’s World before taking the helm of the UFC’s behind-the-scenes division, where he directed over 30 longform fighter documentaries for Spike and UFC platforms.
More recently, Brian served as SVP of Creative at First Tube (a Horizon Media company), leading production and post for Anheuser-Busch, CBS, Grey Goose, Mastercard, and more. He’s executive produced hundreds of campaigns featuring top-tier talent including Post Malone, Megan Thee Stallion, Kim Petras, and Anderson .Paak.
At Parallax, Brian brings big-brand vision and executional rigor to AI-native storytelling.

MANNY FERNÁNDEZ

Manny Fernández - executive producer & operations

AI strategist/Executive Producer

Manny brings 25+ years of production expertise to the intersection of creative storytelling and emerging technology. His journey spans major clients like ESPN, Disney, Verizon, and Norwegian Cruise Line, where he's pioneered workflows that became industry standards.
Most recently, he co-founded and led NuVue, a platform that transformed how medtech brands tell their stories and connect with customers. That experience taught him how the right creative systems can drive real business impact, insights that now fuel Parallax's AI-enhanced approach.
From his early days building visual effects divisions to managing international operations at Virgin Television México, Manny has always been drawn to the places where creativity meets cutting-edge technology. A Boston University graduate with native bilingual proficiency, he loves mentoring creative professionals navigating the AI transformation and believes the best content happens when human creativity and smart tools work together.

Steve Beal

Steve Beal | creative director & co-founder

AI Strategist/Creator lead

Steve brings 25+ years of creative leadership experience, blending traditional media expertise with the evolving creator economy. His career includes senior roles at PlayWorks Digital, where he helped scale original creator-driven content across major AVOD and FAST platforms like Roku, Samsung, and Sky. Before that, he founded and led Bionic, one of New York’s most influential post-production companies, delivering Emmy-winning work for brands and networks including HBO, Showtime, Viacom, and USA. His Emmy Award for PBS’s Christmas in Yellowstone reflects a career-long commitment to visual storytelling at the highest level.
Throughout his career, Steve has partnered with global brands, platforms, and top-tier creators — including Nike, Pepsi, New Balance, Southwest Airlines , HBO, NASCAR, Jordan Matter, Ninja Kidz, Lexi Rivera, Khabe Lame, and Airrack — helping them build strategies that connect content, audience, and platform growth.
Now as co-founder of Parallax, Steve combines his creative vision and deep production expertise to lead the company’s AI-powered storytelling approach, where human creativity is amplified by cutting-edge technology.

Eli Cane

Sr. Executive Producer

Eli is an award-winning filmmaker and executive producer whose work spans six feature-length documentaries, dozens of festivals, and global campaigns. His films have received a Peabody Award, screened at the U.S. Capitol and UK Parliament, and taken him from the front lines of Standing Rock to West Africa and Pine Ridge.

As a co-founder of Normal Life Pictures, Eli has helped raise millions in grant funding, led multi-platform creative teams, and produced hundreds of pieces for nonprofits, artists, and major cultural institutions. He’s collaborated with musicians from Steve Reich to Solange and is known for leading with insight, compassion, and clarity—no matter how complex the project.

At Parallax, Eli helps guide narrative strategy and execution across story-driven, impact-focused initiatives.

Jojo pennebaker

director/Executive producer

Jojo is a widely respected director and executive producer with over 25 years of experience crafting emotionally resonant stories for brands, platforms, and audiences worldwide. His work blends cinematic technique with a sharp understanding of how to connect through real, relatable moments.

From building creative teams to leading large-scale productions, Jojo has worked across formats and industries to bring innovative storytelling to life. He’s equally at home on set, in the edit, or collaborating with talent to unlock authentic performances.

At Parallax, Jojo brings a filmmaker’s eye and a director’s instinct to everything from campaign work to branded originals.

Why parallax? why now?

We've worked inside major media companies, agencies, and scaling startups. We've seen what works and what doesn't.

The future belongs to small teams that move fast and deliver real outcomes, combining deep creative experience with smart operational systems. We built Parallax to create something different: not another agency talking about innovation, but a creative force that actually delivers it.

What Makes Us Different

We bring Emmy-winning creative vision together with real experience scaling productions internationally. We've lived through the creator economy boom, built AI workflows that actually work, and delivered for premium brands that demand excellence. Plus, we know how to build tech platforms that don't just look good but actually solve problems.